1 easy way how to articulate the value of your offers to your ideal clients
You started your coaching business because you know how to help other people from A to Z. You are good at what you do. However, more often than not you struggle with articulating the value of your offers. It’s a common issue a lot of coaches and online service providers have, especially at the beginning of their business.
Mastering the art of conveying your offers’ value and highlighting why your services are the most fitting to your target audience is crucial. But here's the thing: making people understand isn't really difficult. Here’s the hack: have one one-on-one conversations with your ideal clients. It’s that simple.
Market research aka client conversations
Don’t skip the process of doing market research. Ask about their problems, goals, why they do what they do, and what didn't work for them. This information you’ll get is the game changer!
Prepare these conversations, this is your time to ask all the questions you want to know about your target audience. Do research beforehand, create a list of open questions to guide you through the conversation.
Why? Because your clients have all the answers. Their words are full of smart ideas. And the best part? You can literally just copy paste the way they express their challenges and goals into your copywriting or content. There’s no need to use expensive words or synonyms to connect with them. Use their words, their style—keep it simple. And that’s how you crack the code!
Remember, the goal isn't to impress with big words. It's about connecting with them. Making them relate to you more. So, say goodbye to guessing and only using your own experiences.
This week, I challenge you to.book some calls, learn from them, and see for yourself how easy it becomes to articulate the value of your services so that they are eager to buy from you. Ready to sign some new clients? Let’s go!
