2 Easy strategies to gather 10+ testimonials in less than 2 weeks.
Are you launching your coaching services but lacking the testimonials that showcase your value? You might think it's a challenge, but with the right strategies, you can easily gather 10 or more testimonials in under 14 days, even before your coaching program or course is officially launched.
Why testimonials are crucial
Testimonials are social proof - they're the digital equivalent of word-of-mouth recommendations. They create a sense of FOMO (Fear Of Missing Out) and significantly influence potential clients. People tend to trust the experiences and opinions of others when making decisions.
1. The Quick Way: offer a taste of your services for free
I know this one seems scary, but you don't have to give away your entire coaching program for free. Instead, provide a small segment or session for free to a select number of individuals in exchange for a testimonial. See it as an investment rather than working for free. By limiting this offer to a specific number of people, you create scarcity.
2. Semi-Quick Way: offer services at a discounted rate
If offering your services for free doesn’t align with your strategy, consider providing them at a discounted rate. This method might take a little longer than the free option above but will still speed up the testimonial-gathering process. The positive side of this method is that it still presents a challenge in selling your product, even though it's at a discounted rate. This can be beneficial especially for beginners as it helps improve your sales skills.
Implementing the testimonials Strategies
When implementing these testimonial strategies, clarity is key! Make sure you communicate the terms of the offer to your client, so they’re aware that they must give a testimonial. Moreover, it’s crucial to maintain the quality of your service, even if it's offered for free or at a discounted rate, to ensure genuine and positive testimonials that reflect your true value.
Once you’ve collected these testimonials, make the most of them. Showcase them prominently on your website and in your marketing materials. Testimonials are powerful tools that build credibility and trust with potential clients.
